Public Organization Headline & Description Guidelines

Headline and Description Best Practices General Instructions: 1) View the example at the bottom of this article. 2) Use 3rd person narrative. "Our", "We", and "Us" are not 3rd person. 3) Since your nonprofit name will be listed directly above the headline and description, there is no need to include it in the headline and description. This space is better used to provide information about your programs and services. 4) Avoid using language related to religion, sexual assault, and nonprofit 501(c)3 status. There is no need to repeat your nonprofit's name, since it is listed directly above the description.